There are many ways to market your business.  Although the focus these days is primarily on methods of online marketing, there are many other effective types of marketing, such as the use of promotional products.  Here are a few great ideas for marketing your business.

• Leave promotional pens where they’ll work the hardest for you.  Keep a bunch of pens stamped with your business’s name and contact information on hand.  Then, whenever you sign a credit card receipt, discreetly leave your pen behind.  Cashiers are always in need of pens, due to customers who walk off with theirs.  Your pen will be used by dozens, if not hundreds, of customers — some of which may note your business name and eventually become customers, or refer someone else who will.
• Distribute promotional notepads.  Real estate agents have been doing this for years: Circulating notepads with their name, picture, and contact info on each page.  This way, when the homeowner has to move, the agents information is literally right at their fingertips.  Add magnets to the back of your pads, and you’ve instantly made your promotional items far more valuable: People love notepads that stick on the fridge, so that they’re always handy when needed!
• Give away promotional desk items.  Office and desk supplies are great places to have your company name and contact info.  And many business owners love not having to spend money on office supplies, so they’ll eat this stuff up — and then when they need the products or services you offer, they’ll think of you first, since they already see your name every day!  Make sure your promotional desk items are in keeping with your business, though — if they aren’t items your target market will use on a regular basis, then they’re of no use to you.

There are many other ways to use promotional products to market your business.  With a little creativity, you can really make your promotional items work hard for you!

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